Long Run Destination Segera first Newsletter out - Segera, a source of inspiration

A land rich in wildlife and overwhelming natural beauty, Segera is now home to a number of exciting initiatives that this newsletter brings to you. In these few pages, you will discover the Zeitz Foundation’s new conservation and community outreach strategies; participate in Segera’s imminent opening to tourism; and, amongst others, read about the visit of the fastest man on earth, Usain Bolt, and the launch of the ‘Laikipia and Beyond Unity Cup’ football tournament.

Today, I believe that we are at a crossroads and the outcome of tomorrow depends on our finding new ways to translate our passions into meaningful connections with the world around us. Segera therefore aims to balance conservation, community, culture and commerce; and, I hope, to encourage a new model for sustainable development.

Segera is a place where we strive to maintain and enhance the ability of ecosystems to deliver services - clean water, fresh air, abundant wildlife - for the benefit of mankind. This year, Segera became one of the select Long Run Destinations, nine sites around the world that work on sustainable, mostly tourism-driven, enterprises, whilst fostering community development and cultural stewardship.

As home to the Zeitz Foundation, Segera shares in the vision of our planet maintained in the healthiest possible state, with the major contribution to that health coming from people, like you and me, making sustainable choices. We therefore weigh up everything we do in Segera to ensure the negative impact on our surroundings is minimal whilst the positive effects are maximised. This is in line with the Zeitz Foundation philosophy of a fair, honest, positive and creative approach to life, aimed a transforming all that we do into ways and means to move this world forwards in a sustainable manner.

With this in mind, I hope you enjoy this first issue of Segera’s Newsletter.

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