Zeitz Foundation Ambassadors for Culture, Amadou&Mariam, perform tonight at FIFA World Cup Kick-Off Celebration Concert in Johannesburgh

The long awaited 2010 FIFA World Cup begins tomorrow, June 11, in South Africa. As with many large international events, festivities begin tonight, Thursday 10 June, with the inaugural FIFA World Cup Kick-Off Celebration Concert. Amongst the performers will be Zeitz Foundation Ambassadors for Culture (Art), Amadou & Mariam, whose song “Celebrate the Day” was the official anthem for the previous World Cup in Germany in 2006.

The show will take place at Orlando Stadium in Soweto, Johannesburg, beginning at 8PM SAST (6PM GMT/ 2PM ET) and will be streamed online at worldcup.vevo.com so that fans across the globe can partake.

All proceeds from the show will go to the 20 Centres for 2010 Charity, which aims to build football centres for ‘hope’ across Africa, in a bid to help improve living conditions and healthcare for young Africans.

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